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BARC Wk 31: Hindi GECs see growth in viewership across Pay and FTA

BARC India data for Week 31 (Saturday, July 27 to Friday, August 2) of 2019, shows an overall increase in the gross viewership numbers of Hindi GECs in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals] across Pay and Free platforms. As is known, BARC India started reporting the viewership data for Pay channels and FTA channels separately from Week 27, bringing about a major change in the TV viewership ratings landscape. 

All Platforms 

After seeing a jump in its gross viewership last week, Dangal TV’s gross viewership further shot up to 927,842 in Week 31 from 864,480 recorded last week. All the top 10 Hindi GECs have registered growth in their gross viewership this week even as there has been no change in their rankings as compared to Week 30. The Hindi GECs in the top 10 list include: 

Channel

Weekly Impressions (000s) sum Week 31

Weekly Impressions (000s) sum Week 30

1.     Dangal TV

927,842

864,480

2.     Star Plus

751,311

750,757

3.     Zee TV

706,852

698,262

4.     Sony SAB

636,899

568,008

5.     Colors

569,011

537,070

6.     Sony Entertainment Television

533,955

518,025

7.     Big Magic

502,815

484,382

8.     Star Bharat

353,880

346,105

9.     Star Utsav

168,102

166,906

10.                        &TV

155,056

142,362

Pay Viewership 

Star Plus held on to its numero uno spot in Pay platforms in Week 31 as well, witnessing further growth in its gross viewership to 750,156, from 748,584 recorded last week. All the Top 10 Hindi GECs on Pay platforms also saw an increase in their gross viewership this week, with no change in their rankings. Following is the list of top 10 Hindi GECs on Pay platforms: 

Channel

Weekly Impressions (000s) sum Week 31

Weekly Impressions (000s) sum Week 30

1.     Star Plus

750,156

748,584

2.     Zee TV

704,826

695,738

3.     Sony SAB

630,630

564,059

4.     Colors

567,158

534,610

5.     Sony Entertainment Television

532,322

516,679

6.     Star Bharat

352,623

343,951

7.     Dangal TV

204,122

199,755

8.     Star Utsav

167,447

166,099

9.     &TV

154,331

141,351

10.                        Sony Pal

144,614

139,510

FTA Viewership 

Dangal TV, Big Magic and various Doordarshan channels continued to rule the roost in Free platforms among Hindi GECs in Rural+Urban. Dangal TV topped the charts on Free platform yet again, and this week saw a further increase in its gross viewership to 723,720, from 664,725 recorded in Week 30. However, DD National, DD Arunprabha and DD Uttar Pradesh saw decline in their gross viewership in Week 31. Following are the top 8 Hindi GECs on Free platform: 

Channel

Weekly Impressions (000s) sum

Weekly Impressions (000s) sum

 

Week 31

Week 30

1.     Dangal TV

723,720

664,725

2.     Big Magic

417,446

404,899

3.     DD National

45,236

51,200

4.     DD Bharati

13,902

9,996

5.     DD Arunprabha

2,878

3,606

6.     DD Uttar Pradesh

1,956

2,670

7.     DD Rajasthan

1,701

1,605

8.     DD Madhya Pradesh

1,414

1,342

Top 5 shows of Week 31 on Pay Platform 

Shows from the Zee TV, Star Plus and Sony SAB featured among the Top 5 most watched shows on Pay platform in Rural+Urban this week. 

‘Kundali Bhagya’ continued to be the most watched show with 15,767 (000) Impressions. The long-running ‘Kumkum Bhagya’ followed close behind in the second spot with 15,573 (000) Impressions. ‘Tujhse Hai Rabta’ continued in the fourth spot this week with 10,301 (000) Impressions on Pay platform. 

Star Plus’ fiction show, ‘Yeh Rishta Kya Kehlata Hai’, which had climbed up a notch to the third spot last week, remained in this position in Week 31 with 13,454 (000) Impressions. 

Making an entry yet again in the Top 5 list was the longest running show, Sony SAB’s ‘Taarak Mehta Ka Ooltah Chashma’, which was placed in the fifth position with 10,082 (000) Impressions. 

Top 5 shows of Week 31 on Free Platform 

As in the previous week, this week too all the top 5 shows are from Dangal TV. Placed at No. 1, mythological show ‘Mahima Shanidav Ki’ continues to grow in popularity as the show saw an increase in its viewership to 7,984 (000) Impressions this week. 

‘Baba Aiso Var Dhundo’ follows with 6,638 (000) Impressions. Another mythological show from Dangal TV, ‘Dwarkadheesh Bhagwaan Shree Krishna’, continued in the third spot with 6,127 (000) Impressions. 

‘Bandini’, which was the new entrant last week, continued in the fourth spot, witnessing a growth in viewership to 5,265 (000) Impressions. ‘Rehna Hai Teri Palkon Ki Chhaon Mein’ continued to be placed in the fifth spot with 5,077 (000) Impressions on Free platform.

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