BARC Wk 31: Hindi GECs see growth in viewership across Pay and FTA
BARC India data for Week 31 (Saturday, July 27 to Friday, August 2) of 2019, shows an overall increase in the gross viewership numbers of Hindi GECs in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals] across Pay and Free platforms. As is known, BARC India started reporting the viewership data for Pay channels and FTA channels separately from Week 27, bringing about a major change in the TV viewership ratings landscape.
All Platforms
After seeing a jump in its gross viewership last week, Dangal TV’s gross viewership further shot up to 927,842 in Week 31 from 864,480 recorded last week. All the top 10 Hindi GECs have registered growth in their gross viewership this week even as there has been no change in their rankings as compared to Week 30. The Hindi GECs in the top 10 list include:
Channel |
Weekly Impressions (000s) sum Week 31 |
Weekly Impressions (000s) sum Week 30 |
1. Dangal TV |
927,842 |
864,480 |
2. Star Plus |
751,311 |
750,757 |
3. Zee TV |
706,852 |
698,262 |
4. Sony SAB |
636,899 |
568,008 |
5. Colors |
569,011 |
537,070 |
6. Sony Entertainment Television |
533,955 |
518,025 |
7. Big Magic |
502,815 |
484,382 |
8. Star Bharat |
353,880 |
346,105 |
9. Star Utsav |
168,102 |
166,906 |
10. &TV |
155,056 |
142,362 |
Pay Viewership
Star Plus held on to its numero uno spot in Pay platforms in Week 31 as well, witnessing further growth in its gross viewership to 750,156, from 748,584 recorded last week. All the Top 10 Hindi GECs on Pay platforms also saw an increase in their gross viewership this week, with no change in their rankings. Following is the list of top 10 Hindi GECs on Pay platforms:
Channel |
Weekly Impressions (000s) sum Week 31 |
Weekly Impressions (000s) sum Week 30 |
1. Star Plus |
750,156 |
748,584 |
2. Zee TV |
704,826 |
695,738 |
3. Sony SAB |
630,630 |
564,059 |
4. Colors |
567,158 |
534,610 |
5. Sony Entertainment Television |
532,322 |
516,679 |
6. Star Bharat |
352,623 |
343,951 |
7. Dangal TV |
204,122 |
199,755 |
8. Star Utsav |
167,447 |
166,099 |
9. &TV |
154,331 |
141,351 |
10. Sony Pal |
144,614 |
139,510 |
FTA Viewership
Dangal TV, Big Magic and various Doordarshan channels continued to rule the roost in Free platforms among Hindi GECs in Rural+Urban. Dangal TV topped the charts on Free platform yet again, and this week saw a further increase in its gross viewership to 723,720, from 664,725 recorded in Week 30. However, DD National, DD Arunprabha and DD Uttar Pradesh saw decline in their gross viewership in Week 31. Following are the top 8 Hindi GECs on Free platform:
Channel |
Weekly Impressions (000s) sum |
Weekly Impressions (000s) sum |
|
Week 31 |
Week 30 |
1. Dangal TV |
723,720 |
664,725 |
2. Big Magic |
417,446 |
404,899 |
3. DD National |
45,236 |
51,200 |
4. DD Bharati |
13,902 |
9,996 |
5. DD Arunprabha |
2,878 |
3,606 |
6. DD Uttar Pradesh |
1,956 |
2,670 |
7. DD Rajasthan |
1,701 |
1,605 |
8. DD Madhya Pradesh |
1,414 |
1,342 |
Top 5 shows of Week 31 on Pay Platform
Shows from the Zee TV, Star Plus and Sony SAB featured among the Top 5 most watched shows on Pay platform in Rural+Urban this week.
‘Kundali Bhagya’ continued to be the most watched show with 15,767 (000) Impressions. The long-running ‘Kumkum Bhagya’ followed close behind in the second spot with 15,573 (000) Impressions. ‘Tujhse Hai Rabta’ continued in the fourth spot this week with 10,301 (000) Impressions on Pay platform.
Star Plus’ fiction show, ‘Yeh Rishta Kya Kehlata Hai’, which had climbed up a notch to the third spot last week, remained in this position in Week 31 with 13,454 (000) Impressions.
Making an entry yet again in the Top 5 list was the longest running show, Sony SAB’s ‘Taarak Mehta Ka Ooltah Chashma’, which was placed in the fifth position with 10,082 (000) Impressions.
Top 5 shows of Week 31 on Free Platform
As in the previous week, this week too all the top 5 shows are from Dangal TV. Placed at No. 1, mythological show ‘Mahima Shanidav Ki’ continues to grow in popularity as the show saw an increase in its viewership to 7,984 (000) Impressions this week.
‘Baba Aiso Var Dhundo’ follows with 6,638 (000) Impressions. Another mythological show from Dangal TV, ‘Dwarkadheesh Bhagwaan Shree Krishna’, continued in the third spot with 6,127 (000) Impressions.
‘Bandini’, which was the new entrant last week, continued in the fourth spot, witnessing a growth in viewership to 5,265 (000) Impressions. ‘Rehna Hai Teri Palkon Ki Chhaon Mein’ continued to be placed in the fifth spot with 5,077 (000) Impressions on Free platform.
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