BARC Wk 34: Zee TV reclaims lost ground; SET puts up a strong show
BARC India data for Week 34 (Saturday, August 17 to Friday, August 23) of 2019, shows an overall increase in the gross viewership numbers of Hindi GECs in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals] across Pay and Free platforms. Zee TV reclaimed lost grounds this week.
All Platforms
Even as Dangal TV held on to its numero uno spot among top 10 Hindi GECs in R+U, all platforms, Star Plus is closing the gap. Zee TV was back at No. 3 this week, while Sony SAB slipped a couple of notches to No. 5. On the other hand, Sony Entertainment Television climbed up a notch to the fourth spot this week. The Hindi GECs in the top 10 list include:
Channel |
Weekly Impressions (000s) sum Week 34 |
Weekly Impressions (000s) sum Week 33 |
1. Dangal TV |
856,987 |
824,413 |
2. Star Plus |
810,747 |
729,326 |
3. Zee TV (No. 4 in Wk 33) |
643,377 |
588,232 |
4. Sony Entertainment Television (No. 5 in Wk 33) |
641,965 |
505,217 |
5. Sony SAB (No. 3 in Wk 33) |
629,627 |
619,770 |
6. Colors |
554,592 |
500,719 |
7. Big Magic |
478,262 |
484,056 |
8. Star Bharat |
321,349 |
310,302 |
9. Star Utsav |
176,827 |
161,510 |
10. Sony Pal |
159,836 |
158,468 |
Pay Viewership
After putting up a strong show in Week 33, Sony SAB slipped to No. 4 this week, even as Star Plus held on to its numero uno spot in Pay platforms. Zee TV climbed up a notch to the second spot in Week 34. Following is the list of top 10 Hindi GECs on Pay platforms:
Channel |
Weekly Impressions (000s) sum Week 34 |
Weekly Impressions (000s) sum Week 33 |
1. Star Plus |
808,191 |
726,852 |
2. Zee TV (No. 3 in Wk 33) |
640,774 |
585,425 |
3. Sony Entertainment Television (No. 4 in Wk 33) |
639,205 |
503,146 |
4. Sony SAB (No. 2 in Wk 33) |
626,272 |
614,772 |
5. Colors |
552,994 |
498,692 |
6. Star Bharat |
320,976 |
309,034 |
7. Dangal TV |
197,963 |
188,601 |
8. Star Utsav |
176,106 |
160,786 |
9. Sony Pal |
159,260 |
157,424 |
10. &TV |
134,065 |
134,696 |
FTA Viewership
Dangal TV, Big Magic and various Doordarshan channels continued to rule the roost in Free platforms among Hindi GECs in Rural+Urban. Dangal TV topped the charts on Free platform yet again, but saw a decline in its gross viewership this week. DD National gained some grounds this week, garnering a gross viewership of 51,711. Following are the top 8 Hindi GECs on Free platform:
Channel |
Weekly Impressions (000s) sum |
Weekly Impressions (000s) sum |
|
Week 34 |
Week 31 |
1. Dangal TV |
659,024 |
723,720 |
2. Big Magic |
411,834 |
417,446 |
3. DD National |
51,711 |
45,236 |
4. DD Arunprabha |
3,325 |
2,878 |
5. DD Bharati |
3,154 |
13,902 |
6. DD Uttar Pradesh |
2,186 |
1,956 |
7. DD Madhya Pradesh |
1,974 |
1,414 |
8. DD Rajasthan |
1,460 |
1,701 |
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