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BARC Wk 34: Zee TV reclaims lost ground; SET puts up a strong show

BARC India data for Week 34 (Saturday, August 17 to Friday, August 23) of 2019, shows an overall increase in the gross viewership numbers of Hindi GECs in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals] across Pay and Free platforms. Zee TV reclaimed lost grounds this week. 

All Platforms 

Even as Dangal TV held on to its numero uno spot among top 10 Hindi GECs in R+U, all platforms, Star Plus is closing the gap. Zee TV was back at No. 3 this week, while Sony SAB slipped a couple of notches to No. 5. On the other hand, Sony Entertainment Television climbed up a notch to the fourth spot this week. The Hindi GECs in the top 10 list include: 

Channel

Weekly Impressions (000s) sum Week 34

Weekly Impressions (000s) sum Week 33

1.     Dangal TV

856,987

824,413

2.     Star Plus

810,747

729,326

3.     Zee TV (No. 4 in Wk 33)

643,377

588,232

4.     Sony Entertainment Television (No. 5 in Wk 33)

641,965

505,217

5.     Sony SAB (No. 3 in Wk 33)

629,627

619,770

6.     Colors

554,592

500,719

7.     Big Magic

478,262

484,056

8.     Star Bharat

321,349

310,302

9.     Star Utsav

176,827

161,510

10.                        Sony Pal

159,836

158,468

Pay Viewership 

After putting up a strong show in Week 33, Sony SAB slipped to No. 4 this week, even as Star Plus held on to its numero uno spot in Pay platforms. Zee TV climbed up a notch to the second spot in Week 34. Following is the list of top 10 Hindi GECs on Pay platforms: 

Channel

Weekly Impressions (000s) sum Week 34

Weekly Impressions (000s) sum Week 33

1.     Star Plus

808,191

726,852

2.     Zee TV (No. 3 in Wk 33)

640,774

585,425

3.     Sony Entertainment Television (No. 4 in Wk 33)

639,205

503,146

4.     Sony SAB (No. 2 in Wk 33)

626,272

614,772

5.     Colors

552,994

498,692

6.     Star Bharat

320,976

309,034

7.     Dangal TV

197,963

188,601

8.     Star Utsav

176,106

160,786

9.     Sony Pal

159,260

157,424

10.                        &TV

134,065

134,696

FTA Viewership 

Dangal TV, Big Magic and various Doordarshan channels continued to rule the roost in Free platforms among Hindi GECs in Rural+Urban. Dangal TV topped the charts on Free platform yet again, but saw a decline in its gross viewership this week. DD National gained some grounds this week, garnering a gross viewership of 51,711. Following are the top 8 Hindi GECs on Free platform: 

Channel

Weekly Impressions (000s) sum

Weekly Impressions (000s) sum

 

Week 34

Week 31

1.     Dangal TV

659,024

723,720

2.     Big Magic

411,834

417,446

3.     DD National

51,711

45,236

4.     DD Arunprabha

3,325

2,878

5.     DD Bharati

3,154

13,902

6.     DD Uttar Pradesh

2,186

1,956

7.     DD Madhya Pradesh

1,974

1,414

8.     DD Rajasthan

1,460

1,701

 

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