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BARC Wk 36: Zee TV fights back, returns to No. 2 spot on Pay Platform

BARC India data for Week 36 (Saturday, August 31 to Friday, September 6) of 2019, shows Dangal TV further firming its foothold among All Platforms in Rural+Urban [HSM (U+R) : NCCS All : 2+ Individuals] across Pay and Free platforms. Zee TV fought back after the setback received last week and was back at No. 2 on Pay Platform in Week 36. 

All Platforms 

Dangal TV further consolidated its position as the numero uno Hindi GEC, witnessing increase in its gross viewership in Week 36 as well to 928,209. Zee TV was back in the third spot this week with a gross viewership of 673,960. Meanwhile, Sony Entertainment Television slipped a notch to the fourth spot. Dangal TV and Zee TV were the only Hindi GECs among the Top 10 to witness growth in their gross viewerships in Week 36. The Hindi GECs in the top 10 list include: 

Channel

Weekly Impressions (000s) sum Week 36

Weekly Impressions (000s) sum Week 35

1.     Dangal TV

928,209

900,631

2.     Star Plus

748,976

769,882

3.     Zee TV (No. 4 in Wk 35)

673,960

643,305

4.     Sony Entertainment Television (No. 3 in Wk 35)

617,699

666,025

5.     Sony SAB

609,429

642,775

6.     Colors

521,854

555,669

7.     Big Magic

455,135

502,862

8.     Star Bharat

291,940

317,249

9.     Sony Pal (No. 10 in Wk 35)

157,903

160,539

10.                        Star Utsav (No. 9 in Wk 35)

154,273

162,961

Pay Viewership 

While Star Plus held on to its numero uno spot in Pay platforms this week, Zee TV made up for the setback faced in Week 35 and reclaimed its second spot. On the other hand, Sony Entertainment Television slipped a notch to the third spot this week. Zee TV and &TV, which remained unchanged at No. 10, were the only channels among the Top 10 to witness an increase in their gross viewerships this week. Following is the list of top 10 Hindi GECs on Pay platforms: 

Channel

Weekly Impressions (000s) sum Week 36

Weekly Impressions (000s) sum Week 35

1.     Star Plus

747,628

768,201

2.     Zee TV (No. 3 in Wk 35)

673,175

641,518

3.     Sony Entertainment Television (No. 2 in Wk 35)

615,799

664,395

4.     Sony SAB

607,127

640,752

5.     Colors

520,107

554,291

6.     Star Bharat

290,938

316,451

7.     Dangal TV

210,177

213,926

8.     Sony Pal (No. 9 in Wk 35)

156,846

159,917

9.     Star Utsav (No. 8 in Wk 35)

153,350

162,406

10.                        &TV

150,390

146,853

FTA Viewership 

Dangal TV, Big Magic and various Doordarshan channels continued to rule the roost in Free platforms among Hindi GECs in Rural+Urban. Dangal TV’s reign in Free platform continues as the channel saw a further increase in its gross viewership this week to 718,032, from 686,705 recorded in Week 35. Following are the top 8 Hindi GECs on Free platform: 

Channel

Weekly Impressions (000s) sum

Weekly Impressions (000s) sum

 

Week 36

Week 35

1.     Dangal TV

718,032

686,705

2.     Big Magic

390,072

430,153

3.     DD National

43,863

45,452

4.     DD Arunprabha (No. 5 in Wk 35)

4,322

3,294

5.     DD Bharati (No. 4 in Wk 35)

3,603

3,570

6.     DD Uttar Pradesh

1,546

2,483

7.     DD Rajasthan (No. 8 in Wk 35)

1,382

1,665

8.     DD Madhya Pradesh (No. 7 in Wk 35)

1,379

2,140

 

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