BARC Wk 4 ratings: Star Plus back at No. 1; cricket propels DD National
BARC ratings for Week 4 (January 21-27) [HSM (U+R) : NCCS All : 4+ Individuals] saw Star Plus reclaim its numero uno spot. But it was cricket that hogged most of the limelight. The India-England cricket series was among the most watched shows on Hindi GECs, overtaking ‘Naagin – Season 2’, and led to DD National’s entry among the top ten Hindi GECs.
Star Plus was back at No. 1 in Week 4, garnering a gross viewership of 660,084, compared to 665,560 recorded in Week 2.
Colors slipped a notch to the second spot this week with a gross viewership of 640,585, a decline from 667,949 recorded in Week 2. After being the most watched show among Hindi GECs in Rural+Urban since its launch, ‘Naagin Season 2’ made way for cricket and slipped to No. 2 in Week 4, garnering 11,430 Impressions (000s).
Rishtey continued its good show, being placed at No. 3 this week. However, the channel saw a decline in its gross viewership from 453,703 recorded in Week 2 to 435,105 this week. Rerun of ‘Naagin - Season 2’ on Rishtey received 10,810 Impressions (000s) and was placed in the fourth spot amongst most watched shows on Hindi GECs in Week 4.
Zee TV, too, held on to its position, placed at No. 4 in Week 4, garnering a gross viewership of 434,591, an increase from 424,762 recorded in Week 2. Its show ‘Kumkum Bhagya’ grabbed the fifth spot this week, registering 9,895 Impressions (000s).
Sony Entertainment Television’s position also remain unchanged this week, with the channel continuing in the fifth spot, garnering a gross viewership of 426,238, a decline from 415,562 recorded in Week 2.
Star Utsav, too, continued firm at No. 6 in Week 4. The channel witnessed a dip in its gross viewership from 391,058 recorded in Week 2 to 389,073 this week.
DD National made it to the list of top 10 Hindi GECs in Rural+Urban in Week 4 on back of the India-England cricket series hitting the viewership jackpot. The channel garnered gross viewership of 385,299. The third ODI match between India and England was the most watched among Hindi GECs, garnering 12,241 Impressions (000s). Meanwhile, the first T20 match between India and England was placed third in the list with 11,164 Impressions (000s).
Life OK, which had slipped to the tenth spot in Week 2, saw gains this week, climbing up to No. 8, recording a gross viewership of 378,428, a jump from 329,739 registered in Week 2.
Zee Anmol continued at No. 9 with a gross viewership of 357 567, up from 341,131 recorded in Week 2.
Sony Pal, on the other hand, slipped two positions from No. 8 to be placed at No. 10 in Week 4, garnering a gross viewership of 356375, an increase from 348,823 recorded in Week 2.
Meanwhile, Sony SAB, which was placed in the seventh spot in Week 2 with a gross viewership of 361,523, moved out of the list of top 10 Hindi GECs in Rural+Urban, losing out to DD National.