BARC Wk 45: No major upheavals seen in the Hindi GEC space
BARC India data for Week 45 (Saturday, November 2 to Friday, November 8) of 2019 shows no major upheavals in the rankings of the Top 10 Hindi GECs [HSM (U+R) : NCCS All : 2+ Individuals] on all platform. Meanwhile, Sony SAB continued its reign on pay platform.
Continuing at No. 1, Dangal TV saw an increase in its gross viewership in Week 45 to 1,062,033 from 994,042 recorded last week. Remaining unchanged at No. 2, Sony SAB, too, saw an increase in its gross viewership to 713,275, compared to 645,666 recorded in Week 44.
There was no change in the rankings of Star Plus, Zee TV, Sony Entertainment Television, Colors, Big Magic, and Star Bharat as well in Week 45.
Placed at No. 3, Star Plus registered growth in its gross viewership to 645,875, from 600,835 recorded in Week 44. Zee TV, too, saw an increase in its gross viewership at 589,598, as against 571,853 recorded last week. The channel was placed in the fourth spot.
Sony Entertainment Television continued in the fifth spot. The channel saw a marginal decline in its gross viewership – from 567,723 in Week 44 to 565,928 recorded this week. Colors remained unchanged at No. 6. The channel witnessed growth in its gross viewership this week to 530,950, as against 518,899 recorded in Week 44.
Big Magic and Star Bharat remained unchanged at No. 7 and No. 8, respectively in Week 45. While Big Magic’s gross viewership grew marginally to 491,524 from 491,392; Star Bharat also saw a hike to 312,930 from 295,487.
Star Utsav, which did not feature among the top 10 Hindi GECs in Week 44, made a re-entry this week at No. 9. The channel garnered a gross viewership of 177,916.
Meanwhile, Colors Rishtey slipped a notch to the tenth spot this week, witnessing a decline in its gross viewership to 167,957, from 183,952 recorded in Week 44.
Sony Pal, which had nudged out Star Utsav from the tenth spot in Week 44 to record a gross viewership of 162,397, moved out of the top 10 list this week.