BARC Wk 52 ratings: Colors & Rishtey among top 3 Hindi GECs

BARC ratings for Week 52 (December 24-30), [HSM (U+R) : NCCS All : 4+ Individuals] saw two channels from the Viacom18 stable – Colors and Rishtey – among the top three Hindi GE channels, with Colors claiming the numero uno spot. 

Colors replaced Star Plus as the No. 1 Hindi general entertainment channel in Week 52 in Urban+Rural, recording a gross viewership of 668,810, an increase from 629,203 recorded last week. Three shows of Colors were among the five most watched shows on Hindi GECs in Week 52. ‘Naagin Season 2’ remained steadfast at the No. 1 spot, garnering 14,147 Impressions (000s) this week. ‘Shakti - Astitva ek Ehsas Ki’ was at No. 4, garnering 9,834 Impressions (000s). ‘Sasural Simar Ka’ entered the list at the fifth spot with 9,258 Impressions (000s). 

Star Plus slipped to the second spot in Week 52 after weeks at No. 1. The channel garnered a gross viewership of 627,386, a decline from 647,573 recorded last week. 

Rishtey continues its good run at the rating, ending the year 2016 at No. 3, up from the fifth spot in Week 51. The channel recorded a gross viewership of 455,490 in Week 52, compared to 434,367 recorded last week. Its show ‘Naagin’ was placed at the third spot, registering 10,439 Impressions (000s).  

Zee TV slipped a notch to be placed at No. 4 position in Week 52, garnering a viewership of 432,530, a decline from 467,749 recorded last week. Its show ‘Kumkum Bhagya’ saw gains this week, climbing up to the second spot, registering 10,914 Impressions (000s). 

Sony Pal climbed up a notch to No. 5, garnering a viewership of 421,672 from 414,077 recorded last week. 

On the other hand, Sony Entertainment Television slipped a notch to be placed at No. 6, garnering a gross viewership of 417,883, a decline from 455,376 recorded in Week 51. 

Zee Anmol climbed up to the seventh spot, garnering a gross viewership of 377,088, an increase from 376,086 recorded in Week 51.  

Placed at the eighth spot, Sony SAB saw an increase in its gross viewership in Week 52 – from 353,853 recorded in Week 52 to 366,203 recorded this week.  

Life OK slipped a notch to be positioned at No. 9, garnering a viewership of 358,749, a decline from 382,480 recorded in Week 51. 

Star Utsav was placed in the tenth spot in Week 52, garnering a gross viewership of 354,066, an increase from 341,745 recorded last week.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media