Baskin-Robbins India's creative mandate goes to Euro RSCG

Baskin-Robbins India appoints Euro RSCG, a leading integrated marketing communications agency to handle its creative mandate. Baskin-Robbins India is spread across the country with more than 400 outlets in 95 cities and it also caters to other premium channels like star hotels, leading airlines, malls, multiplexes and top retail chains across India.

Ashwin Uppal, GM Marketing - South Asia, Baskin-Robbins said "Our brand has been in India since 17 years. While we've managed to have a strong presence in India, the changing consumer and market landscape coupled with a desire to reinvigorate the brand were the key reasons for us to look for a new creative partner. Therefore, we called for a multi-agency pitch and eventually zeroed down on Euro RSCG to be our creative agency. We are a fun brand and the Euro RSCG team being young and energetic fits well with our brand philosophy. We look forward to a fruitful work experience with the Euro RSCG team".

Shavon Barua, Director, Mumbai - Euro RSCG said "Everyone at Euro RSCG Mumbai, is truly excited to work on a fun brand like Baskin Robbins, and I personally have been a huge fan of the Bavarian chocolate flavor. So here's hoping for interesting, engaging work and many scoops of ice-cream!"