Bata India appoints DDB Mudra Delhi as its integrated mktg. comm agency

Bata, India's largest footwear retailer, enjoying the dominant market share and available at over 1,250 Bata shoe stores across 500 cities in India, has appointed DDB Mudra Delhi as its dedicated integrated marketing and communications agency to shoulder Marketing Communication responsibilities starting December 2012. DDB Mudra will be responsible for strengthening the Bata brand and highlighting its contemporary and youthful product range.

Bata India continues to maintain an aggressive momentum on retail expansion, having added 168 new stores so far this year and is resolute in its plans to launch new and exciting styles for the entire family. The recent growth in business is testimony to Bata’s commitment towards providing consumers the best quality footwear.

Speaking on engaging DDB Mudra Delhi, Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited said, “DDB Mudra’s robust experience in Media, OOH, Retail and Experiential lifestyle retail has positioned them as our preferred choice. Their understanding of our brand integrated seamlessly with our foreseeable plans.  Given the complexities of the retail marketplace and our diverse portfolio of products, it was crucial to select a creative and passionate team to partner Bata in our growth endeavour.”

Said Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, “I am elated about this new win for DDB Mudra Delhi. Bata, is one of the oldest and most respected brands in India and represents a very special addition to our list of clients. I am confident that our team in Delhi, consisting of Vandana Das, Talha Mohsin, Mahesh Parab, Xavi Bech and Radhika Das will do an excellent job partnering and building brand Bata.”