Bata picks Malini Ramani to design a contemporary collection of Kolhapuri wedges for women!

Taking a new leap, Bata India, India's leading footwear retailer enters the designer market with their first ever collection by the celebrated Indian fashion designer, Malini Ramani. Creating poetry in fashion, the trendy & contemporary collection is available exclusively through select Bata stores across Delhi, Mumbai & Pune.

This is the first time the designer has collaborated with a brand to make her creations available to a large cross-section of people. Malini's bold design sensibility, which is vibrant and joyful, has a huge fan following among the youth and women in this country. Bata is a much respected brand with millions of loyal customers and very wide distribution that reached across the length and breadth of the country. This creative partnership will thus bring to the marketplace excellent designs at great pricing.

On the occasion, Rajeev Gopalakrishnan, Group Managing Director, Bata India Limited said, "This association is a new step, as Bata India enters designer market with our first ever collection by a celebrated Indian fashion designer. It is indeed a pleasure to be associated with Malini Ramani and we look forward to the collection hitting our stores soon."

Said Malini Ramani, "I am super excited that the designs I have envisioned will reach a very wide audience thanks to Bata. This is a highly creative and innovative partnership and I am sure women all over the country will love our offerings."

The collection is available in striking shades of onyx black, beige, brown, gold & black, an amalgamation of traditional Indian Kolhapuri designs & contemporary light weight wedge heels that will set one apart from the crowd. The intricately embellished straps lend a stylish look to the footwear and make it perfect accompaniments for every attire be it casual day wear or dressy evening wear.

Available at a price point of Rs 1999 onwards, these trendy shoes are adapted to the active lifestyle of the modern woman and are elegant and feminine.