Bates 141 picks Srijib Mallik as Executive VP

Previously associated with Rediffusion Y&R as the National Business Head, Srijib has a rich industry experience working on global brands like Nokia, HP, Pepsi, General Motors, and MTS both in India and overseas. Prior to Rediffusion Y & R,he was with Wieden & Kennedy and JWT in Delhi and with Saatchi & Saatchi and Publicis in Singapore.

Srijib is a Sloan Fellow from the London Business School and his leadership experience includes program and account management, team development, business process and systems improvement and achieving profitability. Widely travelled, he is a Formula One enthusiast and has interests in cooking and Vedic Astrology

"It's great to have a talent like Srijib join the family at Bates 141. I'm sure that Srijib's years of experience in a variety of markets along with his passion for creativity will be of immense value not only for the brands we handle but also for our powerhouse office in New Delhi." said Sonal Dabral, India Chairman and Regional Executive Creative Director, Bates 141.

"We are happy to have Srijib on board to lead our Delhi operations" said Sandeep Pathak, CEO, Bates 141. "In him we found not only the right ambition and ability to enhance our engagement with clients, but also an exceptional understanding of business development and a desire to impact the overall output of the agency. Under his leadership we are confident that we will be able to give shape to the aggressive growth plans laid out for Bates 141 Delhi."

On his appointment, Srijib Malik, said, "I am thrilled to join Bates 141 at this juncture of the company's growth. My current role will give me an opportunity to offer creative solutions that partner with clients in their mission of creating relevant customer connections that are both sustainable and defensible on the back of the uniquely integrated brand development services offered by Bates. I look forward to working closely with several industry stalwarts and play an effective role in the next phase of growth at Bates141."

In India, the Bates operations spans Delhi, Mumbai, Bangalore and Kolkata, and includes the largest retail and OOH network in India across 20 states and into 400 rural towns. It offers full integrated disciplines ' brand strategy, advertising, design, outdoor/OOH, retail, B2B and B2C activation, digital, CRM and event management.