Bates CHI & Partners strengthens its Planning Team

Bates CHI & Partners today announced that it has further strengthened its account planning team in India. The agency has brought on board Anindya Ghosh as senior planning director and Sohini Das as group planning manager.

Based out of Bates CHI & Partners, Mumbai, both Anindya and Sohini will drive strategic planning for clients’ brands across its offices in India. High on their agenda will be to bring in fresh thinking to the planning process by tapping into their diverse experience from sales, marketing and advertising. Bates CHI & Partners had also hired Sourabh Mishra as its Group Chief Strategy Officer a few months back.

Commenting on the new appointments, Mr. Sanjay Thapar, Chief Executive Officer, Bates CHI & Partners, said, “We are very happy to welcome Anindya and Sohini to Bates CHI & Partners. We strongly believe that sound strategic thinking is the foundation for a great creative product that will work for our clients. Our investment in building a robust strategic planning team reiterates our commitment to this belief. We now have good planning resources across digital and activation (Bates CHI & Sercon), shopper marketing (Bates CHI & Wallstreet) and mainline or ATL, under a sound planning leadership.”

In a career spanning almost a decade, Anindya Ghosh brings immense experience across media planning, sales & marketing, and advertising account planning. He moves from Publicis India where he was their Planning Director. A qualified electronics engineer equipped with a management background, Anindya has worked with a diverse category of brands including FMCG, retail and IT.

Sohini Das moves from Engrave, an online start-up, where she was the head of marketing and business development. She specialised in account planning at MICA post an engineering degree in computer science. Thereafter, she worked for three years in brand management at VIP Industries handling brands like Aristocrat and Skybag.


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