Baya Weaver embarks on Rapid Metro Gurgaon

Baya Weaver, a real estate development company based in Gurgaon has recently joined hands with India’s first private metro rail service, Rapid Metro Gurgaon for their OOH Campaign.  Days are gone, when a train/metro was only used for travelling from one place to another. Now, the time spent in a metro has been remarkably upgraded to corporates inducting the fellow traveler to new concepts and ideas.

The main objective behind this campaign is to create a buzz around Baya Weaver. The campaign aims to create a surprise and curiosity sentiment by its advertisements which in turn attract readers to find out more. This three coached metro is used appeases all palatable minds through its visuals and colors giving Baya Weaver the right launch pad with its creation Oh My God! Noida’s first, iconic jaw dropping introduction. The creative of the campaign has been designed by Grasshoppers and will continue till the end of August.

“A commuter’s time is most valuable when they stand on a platform, eagerly awaiting the next train. Our aim was not to make a hardcore, in your face pitch but to inspire a conversation and give the traveler something to read in snap shots – therefore helping they pass those few moments with a little pondering. Color and brand recall is all we want for this effort – our projects themselves speak volumes so don’t need to say anymore” says Amit Mavi, Chief Bird, Baya Weaver. Projects: Oh My God! Noida and H.O.M.E. Lucknow are our benchmarking developments in their stature – come experience life”