BBC.com launches a new look

BBC.com launches a new look to its award-winning News site www.bbc.com/news. BBC.com has introduced new functionality and design and is ramping up its coverage of sport, travel, business and technology.

BBC.com has achieved 41% growth in the last financial year (ending March 31, 2010) and unique users have grown from 50 to 54m a month outside of the UK.

The redesign sees an overhaul of the layout with including better use of video and images, more prominent labelling and easier ways to share stories with others.

Commented Luke Bradley-Jones, Global EVP & MD BBC.com "This investment clearly underscores our commitment to growing our digital business internationally and continuing to bring people authoritative and distinctive journalism. Our new redesign will make it even easier to find, use and share the BBC's global news"

Later this summer, BBC.com will launch a travel section, in partnership with sister company Lonely Planet. It will be led by former NYTimes.com Travel & Style Editor, David G. Allan who was recently appointed Editorial Director, BBC Travel. Already attracting blue chip advertisers, the travel section will launch with partners in different territories including Hilton in Europe and Emirates in North America. Enhanced technology, sports and entertainment sites will follow.

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