BBC World News continues to lead as India's top intl. news channel: PAX Study

BBC World News has maintained its status as the leading international English news channel in India among the country’s affluent, influential opinion leaders, business decision makers (BDMs) and frequent international travellers, according to the latest Ipsos PAX survey.

BBC World News also beats India's domestic news channels to take the number one spot for all news channels amongst influential opinion leaders, BDMs, and frequent international travellers.

The channel reached these positions by beating competitors including CNN, CNBC TV18, NDTV 24x7, Times Now, CNN-IBN and Bloomberg TV India.

The BBC – including BBC World News and BBC.com – is the only news brand across TV, online and mobile to show quarter on quarter growth.
Other findings show:

• The BBC is the #1 news brand in India among household car owners, luxury goods owners, BDMs and frequent international travellers.
• BBC World News is the fastest growing international news channel among India’s affluent, quarter on quarter.
• BBC World News saw growth across key demographics including luxury goods owners, personal investors, first or business class international leisure travellers, influential opinion leaders and BDMs.

Jim Egan, CEO of BBC Global News Ltd, said: “We are delighted that BBC World News and BBC.com continue to lead the competition in a crucial market. Once again our ability to reach this highly-desirable, upscale target audience is unmatched.”

Source: The Ipsos PAX study surveys international and local media consumption and product  consumption among affluent adults and business professionals in the cities of Mumbai, Delhi andBangalore.Ipsos PAX India, Q3 2012 – Q2 2013, Q2 2012 – Q1 2013, based on monthly reach % to one-decimal point unless otherwise specified. Qualifier – Cross-platform: TV/website/mobile reach. Frequent travellers: travelled internationally 3+ a year; luxury good owner: those who own luxury goods above value USD500; opinion leaders: engaged in any business activities in the past year; personal investors: any of the personal finance products owned;international News channels: BBC World News and CNN. For cross platform CNN, CNBC and Bloomberg website/mobile reach applied to CNN IBN, CNBC TV 18, Bloomberg TV India.