BBC Worldwide inks new digital deals with Hungama & Vuclip in India
BBC Worldwide has secured two new licensing deals with India’s leading digital services providers – Hungama and Vuclip. With these SVOD deals, India viewers will have access to award-winning and popular BBC drama series never before seen in India.
From end April 2016, viewers of Hungama will be able to watch BBC programmes premiering in India for the first time, including crime drama ‘Prey’ (Series 1), ‘Not Safe For Work’ – a comedy drama, and sci-fi, comedy and horror drama – ‘Save Our Skins’. These programmes, and more will be available on demand for viewers to watch at their own convenience.
Subscribers of Vuclip’s OTT service, Viu, can now catch BBC dramas, including the modern reworking of Tolstoy’s epic masterpiece, ‘War and Peace’, and BAFTA-nominated ‘Doctor Foster’.
“Over the last few months, we have seen an upward trend where BBC’s dramas are being increasingly snapped up by Indian clients for their linear TV and digital TV platforms. A study commissioned by BBC Worldwide last year showed that international audiences, including India, love original British drama,” said Myleeta Aga, SVP & GM of BBC Worldwide (India). “With more and more Indians going online to watch their favourite dramas, we are excited to work with Hungama and Viu to satisfy viewers’ demands by bring critically acclaimed and highly rated BBC programmes to their subscribers.”
Hungama is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world with over 4 million pieces of content across genres and languages distributed through Hungama Play, Hungama Music and Hungama.com.
Vuclip, a PCCW media company, is a leading premium video on-demand service for emerging markets with nine million subscribers per quarter. The company’s OTT service, Viu is currently enjoyed by consumers in Hong Kong, Singapore, Malaysia and India.