BBC Worldwide launches Jhalak Dikhhla Jaa Game in partnership with COLORS
India to be the first country in the world to launch the app
To celebrate the new season of Jhalak Dikhhla Jaa, the Indian version of one of the BBC’s most popular brands, Dancing with the Stars, BBC Worldwide and COLORS have partnered with award-winning games developer Exient Limited, to createJhalak Dikhhla Jaa: The Official Game for mobile platforms in India.
India is the first country in the world to be able to have access to the app that will bring the spectacle, drama and pure joy that is a night of glam and glitz in the palm of users’ hands. It will only be available to the rest of the world in September 2016.
Jhalak Dikhhla Jaa: The Official Game allows fans to play as their own celebrity, inhabiting the glamorous celebrity world of the television show. Combining popular match-3 gameplay with popular elements of the show, Jhalak Dikhhla Jaa: The Official Game will give fans the game experience of seeing if they have what it takes to win the coveted in-game Glitterball trophy.
Jhalak Dikhhla Jaa, the Hindi version of the BBC’s hugely popular Dancing with the Stars has won multiple TV awards and is currently in its ninth season in India. Dancing with the Stars has been licensed to 52 countries, and a version of the show has been seen in over 75 countries, with over 300 series aired around the world to date. Besides India, local versions of Dancing with the Stars also air in countries as diverse as USA, Lebanon and Russia. The brand has also extended into live events, gaming and digital properties.
Commenting on the launch of the game, Raj Nayak, CEO – COLORS said: “Together COLORS and BBC Worldwide have come up with a special something for the ardent fans of Jhalak Dikhhla Jaa, which is an incredible way to indulge in dance beyond just watching the show. It’s already the number one App on the IOS platform and we are thrilled that people are already hooked on to it. It’s a fun app which will allow the player to participate in the show virtually, dress up to hit the stage, get scores from the judges and chase the glitter ball trophy.Jhalak Dikhhla Jaa has been one of our most entertaining properties and we are glad to be able to engage the viewers through the new media platforms.”
Myleeta Aga, SVP and GM of BBC Worldwide, India, added: “We’ve been producing Jhalak for nine seasons now, and seen it grow from strength to strength each season. We are very pleased that India’s passionate fans will be the first in the world to have access to the exciting and entertaining Jhalak Dikhhla Jaa mobile game.”
Dave Hawkins, CEO Exient, commented: “We’re extremely excited and honoured to be a part of the massive success story that is Jhalak Dikhhla Jaa and our partnership with BBC Worldwide has resulted in a game that will break new boundaries.”
The official game trailer can be viewed at: https://www.youtube.com/watch?
Jhalak Dikhhla Jaa: The Official Game is now available on both iOS and Android devices and can be downloaded free from the App Store and Google Play store.