BBDO INDIA BAGS MORE PRESTIGIOUS AWARDS

BBDO India does Indian advertising proud again at WARC Prize for Asian Strategy, where the company bagged two awards - 'Asia First Special Award' and a cash prize for $1000 for its Cannes Grand Prix winning campaign 'Touch the Pickle' for Whisper and a Gold. The WARC Prize for Asian Strategy celebrates the very best in strategic marketing in Asia where entries are judged on the quality of strategic thinking and the results it delivers.


‘Our belief that India needs more ‘acts, not ads’ is gaining recognition across the world. There's something truly fulfilling when the world finally sits up and notices the influence that Indian advertising is having across the world. Jai ho’, says Josy Paul, Chairman & Chief Creative Officer, BBDO India about the win.

Ajai Jhala, CEO, BBDO India says, ‘The WARC Special Award (Asia First) and Gold for Effectiveness for our Cannes Glass Lion Grand Prix winning work for Whisper’s Touch The Pickle, underlines our belief that the best work works the best.’

Rajat Mendhi, Vice President – Planning, BBDO India, who was part of the ‘Touch the Pickle’ campaign right from its inception says, ‘Winning the Asia First special award, an award that recognizes work out of Asia that the world can learn from, at WARC is a proud moment for us at BBDO India. It's a recognition of our belief in doing brave work for brave clients that drive real social change as well as strong business growth.’

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