BBDO India celebrates golden show at ANDYs, Adfest 2018
BBDO India won the country’s only Gold at ANDYs and two Golds at Adfest this year – for Mirinda #ReleaseThePressure and Ariel’s Dads#ShareTheLoad campaigns. Last month, WARC recognised BBDO India’s work for Ariel as the most effective campaign in the world and ranked BBDO India (Mumbai) as the 4th most creative in the world.
As the first premiere advertising award show of the season, The International ANDY Awards is an early predictor that often provides a glimpse into what will sweep the industry’s award season. With a look inside this year’s jury room, entrants also gained additional insight as to which work is resonating best with industry leaders. Mirinda’s #ReleaseThePressure was awarded the Gold by a Jury consisting of the world’s finest creative minds – CCOs from agencies around the globe.
The Mirinda #ReleaseThePressure campaign also won the Integrated Gold Lotus at the Adfest 2018. Moreover, the agency also won the Effective Gold Lotus award for Ariel’s ‘Dads #ShareTheLoad’ campaign, thus ringing up the award tally early this year. The 56 juries invited to judge the Lotus Awards at Adfest 2018 hail from 25 cities across Asia Pacific and the Middle East, as well as New York, the home base of Joyce King Thomas, Grand Jury President of Adfest 2018 and Chairman and Chief Creative Officer of McCann XBC.
Commenting on the wins, Josy Paul, Chairman & Chief Creative Officer, BBDO India, said, “Brands can play a useful role in rearranging society for the better. In the process, they build strong emotional roots and consumer preference and affect buying behaviour – which impacts sales and profits positively. We call it ‘creating acts, not ads’. And we are thrilled that our approach is being recognised worldwide.”
The common thread holding all wins together is the fact that all of them are for transformational ideas on big mainstream brands that create social impact while also contributing to the brands’ equities and bottom line. As one of the youngest network agencies in India, BBDO India has been influencing and contributing to advertising globally and adding to India’s growing stature as one of the most creative nations in the world of advertising and marketing communication – the global accolades are a testimony to the same.
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