BBDO lead Indian shortlists at Spikes Asia with 15
Spikes Asia 2012 announced the shortlists for 10 categories on day one of the Festival. BBDO has the most number of shortlisted entries from India with 15 shortlists. This is followed by DDB with 11 and Leo Burnett with10. Ogilvy has nine and McCann and Cheil have 6 each.
BBDO India has been shortlisted for work on PepsiCo, DHL, P&G Gillette and J&J.
Gillette’s ‘Shave for the soldier’ campaign has four in the shortlist while Gillette’s ‘You Shave I Shave’ has three. DHL has six shortlists. PepsiCo’s 7 Up ‘Tweetathon’ and Johnson’s Baby 'DIY calendar' has also featured in the shortlist.
Nominations for Film and Print Craft, Branded Content, Creative-Effectiveness and Integrated are still to be announced.
The winners of the metals will be announced at the awards night on Tuesday 19th September 2012.
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