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BBDO Singapore appoints Monica Hynds as General Manager

Monica Hynds, has been appointed General Manager, BBDO Singapore, to partner the highly accomplished creative head Guan Hin Tay. An industry veteran with over 20 years of experience, Monica has worked with some of the biggest network agencies and clients locally, as well as across the region.

After 9 years at Ogilvy Singapore and J. Walter Thompson, Monica became Agency Head at Spark44, where she managed the Jaguar and Land Rover businesses across Asia Pacific. Since joining BBDO Singapore in 2020 to lead the expansion of client services within the agency, Monica has hit the ground running with new business wins and injecting drive and passion into the agency and the team combined.

JP Burge, Regional CEO, said of this appointment “The role of Singapore and how it fits into our Asia strategy is evolving, with that, we are building a local offer that suits the market and opportunities within it. Monica & Guan Hin are the foundation of this, they are proven operators who bring creative thinking and hustle to the table.”

When asked about her new role and what Monica’s plans are for the agency in 2021, she said “BBDO has a big comeback in store, this last year was a tough one for our industry, but from a sleeping giant – we are waking up with creative energy and passion to bring innovative business solutions to our clients and we are ready to take the bull by the horns moving forward. We opened the year with a fewnew business wins and we are excited to continue with this momentum throughout 2021.”

Current Managing Director, Nick Morrell is leaving BBDO Singapore to pursue other projects.

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