BBH adds TVS in its portfolio

TVS Motors, leading two wheeler manufacturer in India had invited creative pitch from several agencies for its upcoming models. The automotive company has been steadily gaining ground and inching closer to the arena of fist fight between market leader Hero Honda and Bajaj.

TVS has made a serious and positive impact on the market with its Apache (RTR, RTR FI and RTR 180) and Flame. The company has been getting praises for its products from the media and masses alike.

To gain more momentum and enhance its appeal, TVS decided to come up with a refreshed visual campaign to promote its bikes. Creative agency BBH (Bartle Bogle Hegarty) has bagged a part of the business. BBH, it was reported, presented TVS an expansive and long-term proposal that went beyond the brief and proved itself to be much more than just an advertising solution.