BBH Delhi Marks Debut Work With Integrated Campaign for Housing.com

BBH Delhi marked its debut with an integrated campaign for India’s most innovative real estate portal – Housing.com

Targeted towards people who are looking to buy or rent properties, the campaign showcases one of the brand’s core promises ‘what you see is what you get’.

The campaign aptly titled  “Housing.com Par Jo Dikhe Wahi Miley” is an integrated campaign which includes two films that will be promoted across television & digital channels. This will be followed by print, outdoor, social & radio burst.

You can watch the films here -

Quote by Neeraj Chaturvedi, CMO, Housing.com, PropTiger.com and Makaan.com

"The team at BBH helped us translate our consumer proposition in a simple, innovative & engaging manner. The films have done exceedingly well in our research both in terms of message delivery and clutter breaking ability and I have no doubt that the campaign will be very successful. Besides the proposition, the commercials also convey the optimism and the transformation we want to bring about in the real estate sector and the fact that Housing.com is the most trusted place to buy, sell or rent in India."

Quote by Shreekant Srinivasan, General Manager – Delhi, BBH

 “The first campaign from a new office is always special. And it couldn’t be better than launching a campaign for Housing.com, a disruptive brand created to bring much needed transparency in the Indian real estate sector. The key communication challenge was to bring out the brand USP in a persuasive manner to the consumer. The simple yet powerful idea of ‘Jo Dikhe, Wahi Miley’ brings out the brand promise in an endearing and trustworthy manner.”

Quote by Vasudha Misra, Executive Creative Director - Delhi, BBH 

“The campaign aims to take on a problem a lot of people face when it comes to buying or renting a home– lack of correct & complete information on property listings. We wanted to use fun and wit to demonstrate how Housing.com is obsessively working towards combatting this problem by verifying all listings to the smallest of details. From this thought was born 'Jo Dikhe, Wahi Miley'. And to communicate this we used a device that breaks down the wall between the internet world and the real world.”

Quote by Ankit Singh, Strategy Director   – Delhi, BBH

 “Housing.com is a perfect example of a brand that fulfils a genuine consumer need gap. With its on-ground field experts, Housing.com addresses the biggest consumer pain point of inaccurate listings. Thus, we decided to put forth the disruptive brand offering as is & left the laddered brand benefits like saving time & hassle-free experience for the consumers to decode. We also ensured that the campaign thought of ‘what you see is what you get’ is rooted in a tech savvy yet real world.”