BBH India's TVS Wego scooter commercial bags CNBC-TV18 Overdrive Award for Best Bike TVC of the year!
The TVS Wego commercial, launched in February this year, showcased India's first scooter equipped with the unique Body Balance technology.
BBH India created a campaign depicting the spontaneity of two young couples and how they try and outdo each other with "body balance' using all sorts of movements and acrobatics on their Wego scooters.
Speaking of the commercial Mr. H.S. Goindi, President, Marketing, TVS Motor Company said, "We knew we had a great product: a unisex scooter that both women and men could enjoy riding. The challenge was to make it stand out of the clutter of the category. BBH gave us a strong brand platform and a bold creative approach that we instinctively liked."
Subhash Kamath, Managing Partner, BBH says, "We're absolutely delighted with this award! The scooter category in India had somehow been relegated to a very utilitarian kind of world. We decided to add some zest and play into the lives the young urban couples that were our target. The challenge was to differentiate us completely from other brands and yet remain strategically relevant. It's brave work and a brave client to back it. Watch out for many more in the coming year."
The Storyboard Auto Commercial Of The Year has been running for 3 to 4 years now. Entries from across India were judged on likeability, insight and recall value.The jury comprised top creative directors of the industry: Abhijit Avasthi, Bobby Pawar, Santosh Padhi, Josy Paul, Prasoon Joshi, KV Sridhar, Amer Jaleel .