BBLUNT enters the hair color segment with Salon Secret

Synonymous with cutting-edge hairstyling, hair care and expertise since its launch in 2004, BBLUNT has been a pioneer within the industry creating a niche for itself in Bollywood and breaking the traditional mold of hairstyling therein. In its continuing initiative to create new standards in Indian hairstyling, the brand introduced India’s first integrated hair-care range for Indian hair and Indian weather, bringing to their consumers their salon in a bottle in 2014.
 
Armed with over 15 years of hair care and styling expertise, the Pioneers of the brand – Adhuna Bhabani and Avan Contractor now prepare to take this vision a step further and have collaborated closely with the best Product Development team at Godrej to launch BBLUNT Salon Secret High Shine Crème Hair Color. The launch range comprises of 7 of the most salon-requested shades developed keeping in mind Indian hair texture, skin tone and weather. The product consists of a 3-part ground-breaking formula V/s the regular 2-part formula which includes BBLUNT’s Salon Secret – Shine Tonic.  
 
BBLUNT has launched its first-ever TVC to create noise about this product and have got on-board Bollywood diva Kareena Kapoor-Khan as the face of the brand. The style icon epitomizes just the confidence and attitude that is synonymous with the brand.
 
The TVC opens with Kareena on her bed, looking at herself in the hand-mirror and fussing about the greys in her hair. She drops the hand mirror and picks up a pair of binoculars to look out of her window and realizes the salon is too far. That’s when she remembers she has the perfect salon-like hair color solution at-home – BBLUNT’s new High Shine Crème Hair Color - Salon Secret. She then shows the contents of the product and also reveals the secret salon formula for long lasting shine – Shine Tonic. She applies the hair color and notices a drastic change in the texture and color of her hair and goes on to say ‘Ab duniya kahegi - You’re shining baby!’ She steps out, looking completely confident and gorgeous, to face the paparazzi!
 
Pioneer of this revolutionary product, Adhuna Bhabani, Founder and Creative Director, BBLUNT talking about the campaign said, “Avan Contractor (Co-Founder, BBLUNT) and I have always believed that a good color job can really accentuate the cut and ensure great, healthy-looking hair. Hence, we were always keen to develop a good at – home hair color that ensures that even consumers with continuously on-the-go and busy lifestyles, who can’t make it to a BBLUNT salon, can have access to great-quality hair color! We are really excited to see our dream come alive and who better than Kareena to take it forward. She comes armed with just the attitude we embody as a brand and I am sure you will agree once you have a look at the TVC. ”
 
Thomas Dawes, Creative Director, BBLUNT, adds, “Launching BBLUNT’s Salon Secret is a BIG move for Godrej, having been pioneers of hair color within the mass category to now enter into the mass – premium segment – it couldn’t have been with a better product. The campaign has beautifully come alive in the TVC with Navzar Eranee of Walkabout Films’ direction and Fali’s outstanding set design! Of course the main credit goes to Kareena who has been her elegant yet gorgeous self and showcased the product exquisitely.”
 
Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia, talking about the TVC said, “We are building BBLUNT as a contemporary, bold and quirky brand. What’s different about BBLUNT Salon Secret is the shine that it gives to coloured hair. With the brand's first ever TVC and the "You're Shinning Baby" positioning, we want to create a unique tonality in the hair colour communication clutter out there. While Kareena Kapoor-Khan brings in glamour and familiarity, the Wes Anderson-like visual narrative of the film brings out the edge.”

The range is a first of its kind, Indian hair-expert-developed, no - ammonia formula that ensures 100% grey coverage whilst delivering long lasting color with spectacular shine.

Available in 7 fabulous shades - Natural Brown, Reddish Brown, Deep Burgundy, Light Golden Brown, Blue Black, Dark Brown and Black.
 
Price: Introductory price of INR 199/- (Developer 50 gm + Colour 50 gm + Shine Tonic 8 ml)
Available online across all E-commerce websites and General Trade, Modern Trade and Premium Beauty outlets.
 
Credits:
•    Name of the ad agency: Creativeland Asia
•    Creativeland Asia Pvt. Ltd. - Founder & Creative Chairman: Sajan Raj Kurup
•    Name of the Creative director, GCPL: Thomas Dawes
•    Production House: Walkabout Films
•    Director: Navzar Eranee
•    Music Director: Mikey McCleary
•    Set Designer: Fali Unwala

Links to the TVC:

45 seconder
https://www.youtube.com/watch?v=yxNZKJ7Qi8c

30 seconder
https://www.youtube.com/watch?v=nRFAWIMVjpY