BC Web Wise Appoints Leeladhar Laheri to Lead Media Strategy

Full-service digital agency, BC Web Wise, announced today the appointment of Leeladhar B. Laheri as Vice President – Media. In the newly-created position, Leeladhar will be responsible for reinforcing BCWW’s media capabilities and driving new business through the implementation of digital analytics and programmatic strategies across its client portfolio.

Leeladhar joins BC Web Wise from Mindshare (Group M) where he handled media strategy for Idea Cellular in his role as Sr. Account Director - Digital Media Planning & Buying. Previously he worked at DraftFCB+Ulka handling digital media planning for brands such as Tata Motors, TCS, Tata Housing, LIC, Club Mahindra, and Amul among others.

“We are thrilled to welcome Leeladhar to the team,” said Chaaya Baradhwaaj, Founder-MD, BC Web Wise. “He is a widely respected professional with a proven track record in driving RoI-effective media strategies for digital focussed brands. He will play an instrumental role in beefing up our media strengths.”

The appointment is aimed at strengthening the agency’s media services through data-driven, targeted and consumer-centric strategies that leverage the ever increasing number of digital touch points. With over a decade of technical and business experience under his belt, Leeladhar will introduce new platforms and processes aimed at increasing advertising effectiveness for new and existing clients. He will also be responsible for training the team in the intricacies of programmatic buying.

Elstan Rebello, Sr. VP – Sales & Servicing said, “Leeladhar is an important addition to the team. He will provide critical support in terms of articulating programmatic strategies for our clients.”

On his appointment, Leeladhar had this to say, “While BCWW’s core strength has always been creative, what really impressed me was the growth and impact the agency has been seeing in digital media buying and planning. Meeting with Chaaya and Elstan further fuelled my belief in their business values. Their vision for the agency and roadmap to achieve it is amazing. I am eagerly looking forward to working with them and shaping the media wing at BC Web Wise.”

BC Web Wise is best known for its strategic brand solutions and world-class creatives. Founded by Chaaya Baradhwaaj in 2000, the agency has a presence in Mumbai and Delhi. It is amongst the few independent digital agencies in India with a vast and reputed client portfolio including Hero MotoCorp, Hindustan Unilever, ASUS, Pidilite Industries, ICICI Securities, ITC, Godrej Consumer Products, IDFC, Ruchi Soya and Emami among several others. The agency’s integrated digital solutions range from web and mobile marketing, UX, and branding  to media planning and buying, analytics, e-commerce and extend to web-based outdoor digital installations.