BC Web Wise Wins Digital Mandate for Baroke- Mumbai's Hippest New Lounge.

Says Saurabh Shetty, Director, Baroke, "We invited pitches from half a dozen agencies, and BCWW emerged a clear winner. Baroke will be downtown's most happening spot, and this needs to stay constant online too. We're confident that BCWW's in-house creative, technology, animation and social media services will be the best fit for Baroke." Located in Krishna Palace, Sleater Road, Mumbai, Baroke is a fine fusion of classic & modernistic Baroke architecture.

Baroke will launch its new micro site, created by BCWW, as part of the grand, star-studded opening of the lounge on 23 December, 2011. The website will showcase the club, and feature loyalty programs, gig calendars, and an extensive gallery of past events. BC WW will also deploy a custom content management system that will allow staff at the club to update the website with new events, images and blogs. BC Web Wise's designers have been tasked with creating an online mood which resonates with Baroke.

"We are very excited to be signed up by Baroke for their launch campaign and digital initiatives. It is going to be one of the most premium night clubs in Mumbai, and gives us an opportunity to do some really exciting and viral content not yet done by anyone in this business. "says Chhaya Balachandran Aiyer, Founder and MD, BC Web Wise.

BC WW has become the Digital AOR for Baroke with a mandate to design the website with a robust and customized content management system, search engine optimization and marketing as well as social media which will ensure consistency throughout all online avenues, and across all channels of communication.