BCCL announced its strategic tie-up with KWAN

Bennett, Coleman & Co. (BCCL), India's premier media house will now partner with KWAN, India's premier entertainment and marketing company basis an agreement to manage Pantaloons Femina Miss India 2010 winners and a number of other promising candidates. KWAN already manages some of India's finest Bollywood and South talents and has now strengthened their hold by virtue of their association with BCCL, which in effect will make KWAN the first choice of India's next superstars.

KWAN will act as their agents who will manage modelling work and film casting of the winners and selected contestants from the PFMI pageant. In addition, KWAN will also represent a select group of existing BCCL (Shoot Talent Management) talent. The talent who fall within the purview of KWAN's management basis this agreement are:

- Manasvi Mamgai (Miss India World 2010)

- Neha Hinge (Miss India International 2010)

- Simran Kaur Mundi (Miss India Universe 2008)

- Parvati Omanakuttan (Miss India International 2008)

- Krittika Babu (Femina Miss India South 1st Runner up)

- Pooja Sharma

Speaking on the association the BCCL spokesperson said, "Shoot Talent Management is pleased to associate with Kwan to manage its select talent pool. Femina Miss India has been a great platform to scout and groom new talent. We are confident that with this association, we will provide bigger opportunities and open newer avenues for their careers and make them a huge success."