Beardo Channels Ravindra Jadeja’s Hairy Masculinity in New Digital Film
Extending their recent #HairyMasculinity campaign celebrating raw, real, unfiltered masculinity; Beardo’s new digital film features the power-packed all-rounder Ravindra Jadeja- further strengthening the brand’s stance on rugged Masculinity.
Playing off the comparisons between life on and off the field, the film celebrates the spirit of competitive aggression, the in-charge, always ready to take charge drive of OG masculinity.
Talking about the collaboration, Ravindra Jadeja said, " As a sportsman, constructive aggression is an important part of my game. A good sportsman is equal parts maverick and fearless leader- traits which I have always associated with a brand like Beardo. Their latest campaign of #HairyMasculinity and the values it stood for, felt tailor-made for me. So, we got to talking and the rest as they say - is history
Adding to the above Sujot Malhotra, CEO at Beardo said, “Jadeja is an icon of the kind of masculinity we stand for, we take huge pride in his joining us to celebrate the good and great, where real men make a real difference, on the field & off it.”
The digital film launched across all social media handles today.