Beardo to groom Kings XI Punjab
Beardo, one of India’s leading luxury grooming products for men has partnered with Kings XI Punjab as they kick off their campaign to win the 2019 edition of the IPL. Beardo will be the official ‘Grooming Partners’ for the Kings XI Punjab this season as they hunt for their maiden title.
The unmistakable Beardo logo will prominently feature on all caps and helmets of all players of the Kings XI Punjab.
In a short span of 03 years, Beardo has grown to become India’s most chosen men’s grooming brand. Similarly, the Kings XI Punjab have gone on to become one of the most popular, successful and entertaining franchise in the league. It is precisely this passion and innovation that unite Beardo and Kings XI Punjab: the team continually demonstrates its ability and willingness to stand out from the crowd.
This partnership will help create entertaining moments and content that brings together two very popular entities, determined to amplify the excitement.
Beardo’s association with Kings XI Punjab is a fantastic opportunity for the brand to connect through one of the most followed sporting spectacles in India and instantly engage with the right audience.
Ashutosh Valani, Co-founder, Beardo said, "We’re thrilled to be the grooming partners for Kings XI Punjab. They’re one of the most exciting teams in the league that have a united legion of devoted fans across generations and cultures. Keeping in sync with Beardo’s continuous effort to introduce new innovative product to our men’s grooming range, the association gives us a chance to showcase our merchandise at one of the biggest sporting events in the world.”
Commenting further on the association, Mr. Satish Menon, CEO, Kings XI Punjab said, “ I welcome Beardo to Kings XI Punjab, knowing that we have the right partner with whom we can create a unique future with new ideas. We’re positive that this association will offer something new to our fans and also help us connect with new cricket enthusiasts. We look forward to a successful partnership with Beardo."