Beena Koshy joins Rediffusion as EVP

Rediffusion today announced the appointment of Beena Koshy as Executive Vice President & Head of Rediffusion Mumbai.Beena comes to Rediffusion with over 25 years of work experience, of which 12 years have been in the advertising industry and the balance at the client end with Bajaj Electricals Ltd.

She started her advertising journey with Rediffusion DY&R. For over 8 years, she handled clients like Airtel, Heinz, Taj Group of Hotels & UTI, Colgate Palmolive & Tata Motors (among others). In addition, she has worked across agencies such as JWT, Dentsu & Ogilvy on brands like Ponds - Unilever, Godrej Appliances, Aventis Pharma, Park Avenue, HDFC Standard Life Insurance, and Suzlon among others.

In 2008, Beena moved to Bajaj Electricals Ltd. to head their Advertising, Digital and Brand Development. In 2017, she moved within the company to head the Exports division to manage the operations, including Sales & Marketing, besides leading the Branch office in Dubai (catering to MENA Region) till 2020.

“It is great to have Beena back at Rediffusion, from where she started her advertising career. With the kind of experience that she has garnered over the years, I am sure she will enrich the very many brands that will be in her charge at the agency,” says Kalyani Srivastava, Joint President, Rediffusion.

“I am looking forward to my second innings at Rediffusion. Rediffusion is an iconic brand name of the Indian ad industry. And it is a matter of pride for me to be leading the flagship office of the agency now. It is great to be back to working on Tata Motors, Taj and other clients that I serviced 25 years ago at the agency”, adds Beena Koshy.