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Beiersdorf appoints Publicis Groupe as global advertising agency for Nivea

Nivea, owned by Beiersdorf, has appointed Publicis Group to handle its global advertising mandate. According to media reports, Publicis Groupe won a bulk of the duties including women and men’s showever, skincare and deodorant ranges. The account was won following a multi-agency pitch.

Publicis will begin servicing the account in January 2020. The incumbent agency DraftFCB will be associated with brand Nivea till the end of the year.

Asim Naseer, Chief Marketing Officer of NIVEA, stated, “This decision marks an important milestone for our global brand building efforts, driving the transformation of our iconic NIVEA brand. Publicis Groupe has demonstrated very strong skills in strategy development and in leading inspiring, persuasive creative ideas. We are convinced that we have found the right partner to jointly accelerate NIVEA’s growth through consumer-centric marketing excellence.”

Justin Billingsley, CEO of Publicis Groupe DACH, who led the pitch for Publicis Groupe, added, “The partnership marks a new phase in NIVEA’s marketing transformation journey and we are excited to be a part of it. Our ‘Power of One’ model integrates data, creativity and technology and is designed to focus on business growth for our client.”


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