Being hot, being comfortable, being you!!! Flying Machine's all new print campaign

Well, Flying machine is out with its new campaign. Flying Machine, an iconic denim brand from Arvind Lifestyle Brands Ltd., has heritage of over 30 years and being one of India's first home grown denim brands, it reflects the future of Indian youth fashion that believes in bringing in real time international fashion to the Indian audience.

The idea is very simply to launch a range of stretch denims that flatter your body regardless of your shape or size. Every woman is unique and so is her body type. Through this new Flying Machine campaign, conceptualized by Lowe Lintas, it is learnt that these Flying Machine jeans will look good on you irrespective of what your body type is; physically intimidating or otherwise. A pair of Flying Machine stretch denims for every type of body.

Adgully caught up with Arun Iyer, National Creative Director, and Lowe Lintas, to know the insights of the campaign.

The client's brief was really simple. It was basically the productation, the stretched denim and communicates in a way that the jeans that take the shape of your body. It is basically for the people who are comfortable to be them.

The brand with its contemporary styling focuses on trends and facts of the season. These styles are created for the Indian youth who are not only well-informed, but also well-travelled. They have developed a first-of-its-kind "fabric innovation' for women, offering different fits that stretch in all directions and doesn't lose shape.

Yes of course the most attention grabbing headline is used. Speaking about the key highlights, he said, "The language used is exactly the way youth speaks today. It is more about the attitude that today's youth carry.

Telling about the challenges that were faced so as to come up differently in a domain where in there are so many competitors, he said, " we thought a lot about it but when this idea came up then everybody felt as if this is the best and the perfect one for what we were attempting to."

There is a sensational headline but if you read the headline and body copy harmoniously, there is humor and a strong attitude of a well educated, mature and aware girl who doesn't care about those who mock her existence or her physicality. Flying Machine salutes this unbeatable, indomitable spirit of today's Indian youth and has appropriated the real voice of Indian youth through this campaign. The campaign is created by Lowe Lintas. | By Aanchal Kohli [aanchal(at)adgully.com]

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising