Being Human's stores are running #DenimFever

Being Human, the clothing line with a heart,is popular for its’ environment loving store display. The brand has always experimented and explored ways to incorporate latest trend inspired décor in all its stores. However, Being Human’s extensive exploration of denim trend this season is the reason behind the brand’s latest store theme. The brand talks about denim fever and encourages the customers to buy denim because of the many attributes of this wearing this trend.

The MDF display at the window is made using Metal Frame stand, MDF print, sunboard communications, Soft jute rope and Denims. It adds to the rugged element and catches eyeballs.The window display showcases this trend with the objective of showing the wide range Being Human offers in denim. The store has props that denote the influence of denim, for example, a denim globe which denotes the globalization and popularity of denim and much more.

The display has SS16 collection’s Denim range titled #DenimFever. Every season, the denim trend is reinvented and evolved to provide an improved experience to the customers. This year, Being Human’s offering includes skinny fit, slim fit, super skinny and skinny joggers along with styles incorporating various washes, effects and detailing. Denim is a staple, more like one’s second skin. Being Human’s store is a fine example of this statement.