Bengaluru, Hyderabad and Mumbai are the top 3 cities that want the #AntiAgingIceCream

After four days of much anticipation about the launch of the world’s first anti-aging ice-cream, on April 1 Uber Eats revealed that every ice-cream is an anti-aging ice-cream afterall.

The Uber Eats #AntiAgingIcecream campaign that kicked off on March 28, invited consumers to pre-book the delicious ice-cream that works on eight signs of aging and instantly makes one look younger. Over a period of four days, thousands of Indians pre-booked their anti-aging ice-cream on the Uber Eats app. Bengaluru, Hyderabad and Mumbai are the top three cities to have pre-booked the anti-aging ice-cream

For all those who signed up, on April 1, Uber Eats made the big reveal. It is a known fact that eating an ice-cream gives you joy and brings out one’s inner child; thus making every ice-cream an anti-aging ice-cream. That’s not all, all the way till April 3, consumers will be able to avail a INR 100/- off, on purchase of ice-cream from select restaurant partners across the 10 cities that Uber Eats is present in.

Commenting on the reveal, Sanjay Gupta, Head of Marketing, Uber & Uber Eats  India, said, “Innovation is in the DNA of Uber and the Anti-aging campaign reflects that in a super fun way for this category. Driving the agenda of awareness and brand buzz, Uber Eats Anti Aging Ice-cream was woven in pop-culture with compelling digital content that had the internet buzzing! We loved the fact that consumers were sporty enough and waited till the end to get their hands on on the anti-aging ice-cream.”

So fire up the Uber Eats app, order your favourite ice-cream, get transported into a world where you're young, wild and free.

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