Berger Paints announces the launch of LEWIS BERGER DESIGN STORIES
Berger Paints India Ltd, the second largest decorative paint company in India, announced today the launch of the exclusive ‘Lewis Berger Design Stories’ in association with Ms. Sussanne Roshan and The Charcoal Project. This is first time in the paint industry, where a celebrity designer has been roped in to introduce Designer Room Themes in paints.
The Lewis Berger Design Stories includes an exclusive range of room themes (for Bedroom / Dining / Living) consisting of exclusive Wall Finish, Tattoo, Furniture, Upholstery & Curtains created by celebrity designer Ms. Sussanne Roshan.
Research indicates that consumers today look for expert professional interior décor advice while setting up their dream homes. They are often confused about the types of colors or complementary furnishing options that should be used in their rooms.
The Lewis Berger Design Stories addresses this basic latent need in the consumer space by providing them with readymade room themes which include wall textures, furnishings and furniture. What makes these themes even more unique is the fact that these room themes have been conceptualized & created by a leading interior decorator like Ms Sussanne Roshan.
The limited editions themes that are being launched in the first phase include, Theme “Metropolis” for the living room, Theme “Yin Yang” for the dining room, Theme “Shutters by the Sea” for the bed room. A consumer has to SMS “BERGER” to 56767 to avail the themes.
All these themes are very different and unique for the paint industry and use wall textures or elements that have never been seen in the paint market before .The amphibian textures in Metropolis, Crackle finish in Yin Yang, Angel Tattoos in Shutters by the Sea give the themes a distinctive and stylish appeal. The furnishings for Design themes will be provided by D’Décor and the furniture will be provided by The Charcoal Project.
The Design Stories is being launched in Kolkata in Phase one and will be scaled up nationally within a short span of time. The wall textures will be available at Rs.40 to Rs.45 per square feet and the prices of furnishing and furniture will vary as per consumer requirement.
Abhijit Roy, MD & CEO, Berger Paints India Ltd commented on the occasion, “The launch of the Design Stories is a conscious effort on our part to fill in the distinct need gap in the consumer space. The discerning consumers today are looking towards adding an exclusive touch to their homes and all the elements of Design Stories (colour, wall designs, furnishing and furniture) add that exclusive touch that they are seeking. With the launch of Design Stories, we hope to reach out to such consumers and provide a one stop solution to set up their dream home.”
Sussanne Roshan remarked on the occasion, “I am very happy to be associated with a leading brand like Berger and hope to reach out to a wider audience through this alliance. The SR House of Design has a legacy in interior designing and through our world class designs we hope to appeal to consumers all across.”