Berger Paints New Year campaign spreads a message of love
Berger Paints India Ltd., the second largest paint company in India has rolled out their new digital campaign on New Year for their exterior paint brand Weather Coat Anti Dust. With a fresh start to the year Berger Paints urges it consumers to give a refreshing look to their house.
Conceptualized by Berger Paints and HGS, the video attempts to instill how one can add freshness to their lives with a stroke of paint in their homes and spread warmth and love. The video starts showing a conflict between an old couple, where the wife gets annoyed with her husband’s behaviour. In spite of continuous effort by the husband to persuade his wife, he fails to pacify her.
The video concludes when the husband eventually came up with the idea to paint the wall with an apologizing message saying ‘I AM SORRY’ to his wife. The video ends beautifully with a note from Berger Paints, “Naye saal main rishton ko naye rango se bhare”. The video also received over 4 million views across all platforms.
The company believes that New Year is the time when people want to implement certain changes in their lives to give a fresh start. People often consider their relationships as the most important aspect and tend to ignore the hub where they grow and are nurtured. The message that our home too deserves a new start with a fresh coat of paint this New Year is unique in its own way. Our relationships are very delicate and always require a tender touch of love and care. A house only becomes a home when it is filled with love and happiness of our closed ones. The company urges its customers to usher the new year with a message of love and companionship to warm our hearts and spread happiness in homes.
Talking about the new video Mr. Abhijit Roy, MD and CEO of Berger Paints says, “With this new digital video, we wish all our esteemed customers a very happy new year. May this new year bring love, compassion for your family and encourage you to paint your imagination by adding colours to each other’s lives. With the onset of New Year it is just the right time to wash away our egos and misunderstanding and decorate our lives with a splash of love and warmth”.