Berger Paints partners 'Being Human' to co-brand 'Breathe Easy'

Berger Paints India Ltd today announced an exclusive association of its flagship Green brand of paint ‘Breathe Easy’ with Being Human – The Salman Khan Foundation, a registered charitable trust set up by Salman Khan for helping the cause of the underprivileged.  . For every litre of ‘Breathe Easy’ paint sold, Berger will donate Rs. 4 to Being Human – The Salman Khan Foundation. Berger has committed to provide ‘Breathe Easy’ paint to two schools and one hospital supported by Being Human.

 

This association has been the cornerstone in the launch of “Breathe Easy”, India’s first Green Paint with international certification. Breathe Easy is the only paint which conforms to strictest VOC (volatile organic compound) norms even as per International standards. “Breathe easy” is not just a brand name for a Green Paint which serves to preserve health and environment. It goes beyond that and transcends the brand border. Breathe Easy is the umbrella under which the entire Corporate Social activity of Berger is being undertaken.

 

Speaking on this association Abhijit Roy, Managing Director, Berger Paints India Ltd said, “We are excited to associate with Being Human for our green paint brand, Breathe Easy. As an organization, we are committed towards fulfilling our responsibility towards the welfare of society. This tie up is part of our effort to support the cause of providing education and healthcare to the underprivileged. We are looking forward to a fruitful association with Being Human.”

 

A spoke person of ‘Being Human' said "The Salman Khan Foundation is extremely happy to associate with a reputed company such as Berger Paints, with whom we are launching the co-branded Breathe Easy paint. The paint itself is formulated to be friendly to little children and people with respiratory problems and shall be among the healthcare awareness initiatives undertaken by Being Human, this year.’ said Ms. Alvira Agnihotri, trustee for the Foundation".

 

Berger Paints is a firm believer in executing its responsibility towards society in a fruitful manner. Berger is a business with emotion and a heart that goes beyond the counting of lucre and greenbacks.   The lofty ideas and good intentions mean nothing to the company unless it gets translated into actions at the ground level. It would have been next to impossible for them to engage in any social activity of a big magnitude at the ground level unless they are tied up with institutions who are already at it.