Bergner India’s Diwali campaign will light up your face with a nostalgic smile

The ‘Pyaar, Parivar aur Bergner’ campaign is a touching tribute to the great Indian family

Mumbai - Bergner, a leading kitchenware company originating in Europe that offers premium non-stick, cast iron & triply stainless steel products, has launched a beautiful and nostalgic campaign for Diwali season. The campaign, titled ‘Pyaar, Parivar aur Bergner’, tells the story of how Bergner adds that extra touch of magic to the food that brings joy in our homes. 

The film talks about bringing families closer through meals, memories and Bergner India’s class leading products. It takes us on a sweet walk down Diwali lane, rekindling the small and simple pleasures of the festival. Waiting to be served some lip smacking dishes, assisting our mothers to cook delicious snacks, taking over the kitchen to make our very first delicacy, the film weaves moments that make Diwali special, and reminds us how Bergner was there through it all. 

Talking about the ‘Pyaar, Parivar aur Bergner’, Aruni Mishra – CEO, Bergner India says, “As a brand, our core philosophy is all about bringing families together, and this reflects in our latest campaign. Pyaar, Parivar aur Bergner talks about making special memories at the dining table with Bergner". 

Elaborating on Bergner’s strong presence in India, he says, “Extensive experience in the Indian market has taught us what consumers want from their kitchenware, and we have addressed those nuances with our diverse product portfolio. May it be cast iron, triply , non-stick or pressure cooker offerings, Bergner caters to every intricate need of the Indian Customers”. 

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On the journey of ‘Pyaar, Parivar aur Bergner’, Aruni Mishra says, “The entire idea behind this film was to craft a story that gives viewers the familiar and familial feeling of Diwali. We provide cookware for all types of Indian kitchen, from rooted traditional to modern kitchen, for all types of food prepared.”.

‘Pyaar, Parivar aur Bergner’ captures the unbreakable bond Indian families share with each other. From mother and son, brother and sister to every other tie close to our heart, each emotion is delicately rendered to perfection in the campaign. It also captures the various regions of the country and how Bergner fits every Indian kitchen, no matter what part of the country you come from. The west end of the country (Gujarat), the northern end of the country (Del/ Punjab) or a metro city.

The ad film, conceptualised by Interactive Avenues ,  is live on all platforms, and has seen a warm reception all over the internet, its emotional theme resonating with many on social media.

Bergner India has been embraced by countless generations for its impeccable quality and unparalleled efficiency. As the festival of lights shines upon us, Bergner’s long standing relationship with Indian kitchens is commemorated through the ‘Pyaar, Parivar aur Bergner’ campaign.

Jab pyaar aur parivar ko mile Bergner ka saath, tab banti hai Diwali wali baat!