#BeTheChange this Festive Season, says Sirona in the New Campaign
Sirona, a femtech startup on a mission to provide innovative products for the problems faced by women around period and intimate care. It has redefined femininity for modern times with its problem-solving products and has now launched the #BeTheChange campaign for the ongoing festive season. The aim of the campaign is to ask people to be the change and gift their house helps with hygienic and affordable period care, by helping them switch to menstrual cups. Sirona menstrual cups are made of high-quality medical-grade silicone that is reusable (up to 10 years) eco-friendly and FDA-approved.
Sirona, through its cause marketing campaign video, encourages you to give menstrual cups to their house helps, because every menstruator deserves better period care.
Commenting on the festive campaign, Deep Bajaj, CEO & Co-founder of Sirona said, “House helps mean a lot in our daily lives. They do the cooking, washing, house cleaning and so much more and just like any other woman, they too deserve the best when it comes to period hygiene. But unfortunately, we all know the financial condition of our house helps and the sad dynamics they often face at home. So, this festive season, gift a menstrual cup to your house help and make them switch to the cup of life.”
The #BeTheChange is being run for the months of November and December across all the major cities in India and touches upon multiple lives and brings about a change.