BharatAgri appoints Nawazuddin Siddiqui as brand ambassador for the Smart Farming mobile app

BharatAgri, released a Smart Farming App with the launch of its first-ever digital video commercials (DVCs) produced by About Films. The new DVCs are focused on the unique benefits of the app which features Nawazuddin Siddiqui, one of the country’s most versatile actors with family roots in farming. 

The DVCs highlight the challenges a farmer faces when planning and executing his farming operations and are focused on telling farmers about the unique benefits of the app by bringing expert advisory and best farming practices across different crops. These DVCs are conceptualized by Leo Burnett, Delhi, produced by About films and directed by Abhishek Dhandharia.

YOUTUBE_dynWwArNMaM#

Sai Gole, Co-Founder of BharatAgri said, “With this app, we focus on improving farming outcomes, the release of our apps is in every sense a commitment to transforming farming and enriching lives. By putting the power of agronomy and data-driven farming in the hands of farmers we are helping farmers improve their income per acre. We are absolutely thrilled to have Nawazuddin onboard, an actor with a massive appeal. Nawazuddin carries a superb balance of being authentic, bold, and humble, qualities that perfectly fit with our brand values.” 

“It was quite an amazing experience to work with Nawazuddin Siddiqui. The script we received from Leo Burnett, Delhi was engrossing and clearly showed the existing problems and solutions related to farming. It was exciting for the whole team to deliver on it. BharatAgri has launched a really good product for farmers to use and grow.“ Abhishek Dhandharia, Producer & Director, About Films, added.