BharatMatrimony goes beyond matchmaking, launches MatrimonyGifts

BharatMatrimony has launched an exclusive portal MatrimonyGifts, which offers the finest, fittest and most appropriate wedding gifts. The new initiative, www.matrimonygifts.com, features wedding gifts in a wide range of prices and across multiple categories that include cakes and flowers, home decor, artifacts, apparels, accessories, jewellery and personalised gifts. A lot of research and expert advice have gone into the selection and organisation of the gifts on MatrimonyGifts.

Murugavel Janakiraman, Founder & CEO, BharatMatrimony, says, "MatrimonyGifts is a special gift from BharatMatrimony for a society like ours that places a high value and attaches cultural significance to wedding gifts. A lot of research and expert advice has gone into the selection and organisation of the gifts on MatrimonyGifts. What to buy and how much to spend are questions to which there are no easy answers. It depends on who is the person and how important the person receiving it is. The wide selection on MatrimonyGifts will make it easier and simpler for everyone, from very discerning users to budget-conscious shoppers, to make the ideal choice of gifts whatever be their budget. It is also part of our efforts to expand beyond match-making services which is our core to other non-match-making areas."

He further adds that, "India offers a large and growing market for gifts and gift items today. By broad estimates the online gifting market is pegged at more than Rs 1000 crores. It is expected to grow significantly in the coming years.Weddings gifts will always find a large and eager audience in India where giving and receiving gifts during weddings is associated with a lot of cultural and social significance. It is the ultimate expression of goodwill and happiness. It intensifies the association between the recipient and the giver. In other words, the gift itself strengthens relationships."

The current focus is on providing users a great experience while offering a wide range of gifts. However Janakiraman adds, "We will constantly be looking at enhancing the overall shopping experience by introducing newer products and innovative features. We will be observing shopping behaviours very closely for clues to help us provide a more useful and faster service. These are our strengths in any case, running a network visited by over 40 million users in a month. We have a VeriSign-endorsed security system in place.

Talking about security measures for easy transactions across the portal, Janakiraman says, "MatrimonyGifts is a VeriSign-endorsed website with SSL certification.MatrimonyGifts is after all from the BharatMatrimony network which has mastered the technologies and processes to ensure 100% security and authentication. The same level of authentication, trust and security features that you have begun to expect from BharatMatrimony can also be found on MatrimonyGifts. We are also making sure that shipment and fulfilment are on time all the time."