Bharti Airtel invests in Editorji Technologies Pvt

Bharti Airtel Ltd becomes the second company to back up the startup after newspaper publisher HT Media Ltd to back the startup.

The company has invested in a news video app started by Vikram Chandra, veteran journalist and former NDTV chief executive.Airtel has invested almost 20 crores in Chandra’s Editorji Technologies Pvt. LtdHT Media in May this year had invested Rs 10 crore in Editorji, which has launched an app that produces 15-second news videos.

Vikram Chandra announced this news in a tweet

I'm delighted to announce that the RP Sanjiv Goenka Group has acquired a 51% majority stake in @editorji! I'll continue as MD and Airtel/HT as investors. I launched Editorji in 2018 to try to reshape video news. The product is ready -@RP_SanjivGoenka will scale it significantly!

— Vikram Chandra (@vikramchandra) July 15, 2020

According to sources the app’s in-built AI engine will only allow users to record faces and will stop them from spreading hate messages.

The company has 35 employees and produces 100 news videos a day in English and Hindi.