BIBA launches festive season campaign - Diwali Showstoppers

The leading ethnic apparel brand has introduced its festive collection with an interesting series of TVC- Diwali Showstoppers. The brand is known to be a pioneer in setting new trends in the ethnic wear industry and keeping this trend alive is showcasing distinctive and modern designs for the upcoming season.

The film opens with a girl dressed in latest BIBA outfit, walking elegantly through the room, as she enters each person is awestruck with her appearance. Depicting the charm of BIBA’s brand new festive collection, the film beautifully captures the essence of a BIBA Woman, who is confident, graceful and stylish. The new exquisite range gives women the confidence and looks to steal the stoplight and shine like a true showstopper.

Sharing his views on the new TVC, Mr. Siddharth Bindra, MD, BIBA said, “We are very enthusiastic about the launch of our new Television commercial showcasing the latest trends from BIBA. With the launch of Saree Kurta we are contemporising the saree into a kurta and making it more accessible and wearable by a larger audience. We are positive that Saree Kurtas and Toga Kurtas will make way to women’s wardrobes this Diwali and these innovative products will bring a change in the way Indian wear is perceived.”

BIBA is known for its fusion of classic designs with contemporary silhouettes, and with this new collection comprising of the Saree Kurtas, Toga Kurtas and Cape Gowns, the brand has yet again offered something unique and trendsetting to its consumers. The collection brings together soft, beautifully embroidered and flawy fabrics in fashion forward kurta drapes, cape silhouettes and chic layered jackets which are perfect for all occasions. These are a trendy replacement for those who love dressing up in style and have the confidence to flaunt it.