BIBA signs up Media2win as Social Media Digital Agency

Media2win, India's leading Independent Full Service Digital Agency has won the social media digital business for BIBA. Under the agreement, Media2win will be responsible for the digital marketing initiatives encompassing social media, mobile and other innovative solutions for BIBA.

BIBA is a leading female ethnic wear brand in the country. The size of the business is pegged to be around 5% of total media spends. Within a few weeks of launching an official presence on Facebook, the Biba Page has acquired 40,000 fans with high levels of interaction. To further increase engagement with fans, Biba also plans to launch a new innovative application and a contest in the coming weeks.

Commenting on this, Namrata Balwani, COO, Media2win said, "We are proud to work with BIBA, a leading player in female ethnic wear. We look forward to doing some great work & becoming the digital voice of the brand"

Siddharth Bindra, Managing Director, BIBA said, "Digital is the new language, that's where people are connecting, interacting and building relationships and loyalties. Facebook is a wonderful platform to find new customers and stay in touch with existing ones and to promote new products & services. It is also the perfect customer feedback and service medium."

Media2win works with many leading brands in the country like Tata Sky, Max New York Life Insurance, Bajaj Auto, Karnataka Tourism & Epson to name a few.


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