Big B urges people to go for #LabsFromHome in MediBuddy’s new campaign

MediBuddy, India’s largest digital healthcare platform, launches its new campaign #LabsFromHome, urging people to prioritise their health and inculcate the habit of preventive health-check up with super convenient at-home body test services. The campaign will be promoted across all prominent media channels and will feature a TVC, outdoor billboards, and social media posts and stories.

The new campaign, taking a page from the prevalent and existing work-from-home culture, attempts to introduce audiences with yet another from-home and convenient feature that is at-home tests. The campaign would persuade audiences to avail themselves of the benefits of at-home tests with rather anti-climactic twists. The campaign would turn compliments into reminders to coax people to get the tests done immediately- a clever way to get people’s attention and soon turn it into action.

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The campaign would also include a TVC featuring brand ambassador Amitabh Bachchan, who would be advocating the importance of regular tests and would urge them to avail the test from home feature simply by using the MediBuddy portal.

Commenting on the campaign, Satish Kannan, Co-founder and CEO, MediBuddy, said, "With our campaign #LabsFromHome using a conversational and light tone, we wanted to communicate the importance of testing, and, at the same time, we wanted to urge people to inculcate regular tests as part of their health regime. It’s been our constant endeavour to make high-quality healthcare accessible across the country."

Preventive health-checkups are something that is quite often presumed by individuals as something dispensable and unwarranted. Most individuals only get their tests done when an underlying health issue arises or is recommended by their respective doctors for further diagnosis. However, individuals fail to understand how imperative it is to get regular body tests for preventive care and healthy bodily functions. With regular care, one can easily detect and diagnose diseases or health issues at an early stage with little risk of aggravating them.

MediBuddy has always been at the forefront of India’s digital healthcare transformation. The digital healthcare platform has created an integrated ecosystem that offers patients several healthcare services that they can seamlessly access anytime and anywhere. MediBuddy offers online doctor consultations, medicine delivery, lab tests at home, mental health consultations, and many more services.