Big Bazaar launches India’s first LIVE ‘cook along’ channel with Youtube

Whether it’s a metro or tier 2 or tier 3 market, across all household in every region and state a homemaker is posed by one common question everyday ‘aaj khane mein kya hai’ or ‘aaj khaane mein kya banao’ the other way round. As one of the most loved brand in the country, Big Bazaar solves this problem by introducing India’s first LIVE ‘cook along’ channel with Youtube. Big Bazaar’s ‘cook along’ will be first of its kind platform where all home chefs & food lovers can watch and cook new dishes at the same time every single day, starting 24th December at 5pm on Big Bazaar Youtube Channel.

Adding some masaledar tadka, these dishes will be prepared by some of the finest celebrity chefs in the country. Through Big Bazaar’s ‘cook along’ home chefs can directly interact with the chefs as they prepare the dishes. The chefs will answer all their questions, clarify all their doubts and share tips that will help them easily master restaurant style cooking. Cook along will also demonstrate recipes themed on special occasions and festivals to help all Indian homes participates in the festivities. This is going to be one of the biggest content peg by the brand to amplify the food content world.

Launching Big Bazaar’s ‘cook along’ Pawan Sarda, Head digital – Future Group says, “Taking a simple insight which prevails across every household and dilemma of every homemaker, this show is going to address exactly that. This is one of the biggest engagement ideas created through recipes and storytelling. We believe this will create new ways of engaging with our customers, further strengthening loyalty towards our brands, leading to consumption.”

Further easing out the cooking process, Big Bazaar’s ‘cook along’ will soon introduce ‘Recipe Kits’ of the dishes that will be prepared the next day. These recipe kits will include all the ingredients that are needed to prepare the dish. Recipe kits will also be available at the nearest Big Bazaar store for the convenience of the consumers. Apart from this, Big Bazaar will also launch LIVE cookery studio where customers can witness LIVE demo by local chefs and also participate everyday.


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