Big Bazaar partners exclusively with Snapdeal for Maha Bachat Sale

Snapdeal today announced that its partnership with Future Group is now live for Big Bazaar’s annual Maha Bachat Sale. As part of this partnership, Big Bazaar’s Maha Bachat deals will now be available online exclusively on Snapdeal from August 13 to 14, 2016.

The partnership between Snapdeal and Big Bazaar leverages the massive reach of Snapdeal and the wide assortment that Big Bazaar offers through its hypermarkets.

Commenting on the partnership, Tony Navin, Senior Vice-President, Partnerships and Strategic Initiatives, Snapdeal, said, “We have built a comprehensive and frictionless interface between Snapdeal and Big Bazaar. This partnership is a winning arrangement for the consumers as it gives them easy access to Big Bazaar’s deep assortment of popular products, all from within the comfort of their homes. The value and popularity of Big Bazaar products and the tremendous reach of Snapdeal form a strong foundation for a long term partnership between us.”

Commenting on the partnership, Rajan Malhotra, President, Retail Strategy & Convergence, Future Group, said, “Big Bazaar’s Maha Bachat Days is India’s most widely anticipated sale and we are pleased that this sale will be even bigger this time through our exclusive online partnership with Snapdeal. This partnership will help us take the deals of Maha Bachat to the customer base of Snapdeal and widen our reach to geographies where Big Bazaar is not physically present. Snapdeal customers will also be able to benefit from great deals that Big Bazaar provides with its sourcing strength.”

This partnership will benefit consumers across the country by bringing Big Bazaar products to their doorsteps. Products purchased on Snapdeal will be home delivered by Snapdeal through its delivery network that covers more than 28,000 pin codes across India. Future Group already operates in 240 cities and towns across India and through this association with Snapdeal, millions of additional buyers across more than 6,000 cities and towns in India will now gain access to the Maha Bachat offers of Big Bazaar.

During the five-day mega event, customers can choose from a wide range of Big Bazaar’s assortment on the Snapdeal platform. Maha Bachat days will offer deals and offers across multiple categories such as kitchenware, home décor, home electronics, and personal care appliances, to name a few.