Big Bazaar promotes its property Sabse Saste 5 Din in an unique way
Big Bazaar, one of the leading hypermarket chain from Future Group for the first time creates a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is set to transform the shopping experience in India. Consumers and gamers can play the game and win shopping vouchers worth up to Rs. 1 crore.
Revolutionising the shopping experience in India, Big Bazaar started the first ever Republic Day Sale in 2006, which has over the years come to be known as Sabse Saste Din. Celebrating the 12th successful year of Sabse Saste 5 Din, Big Bazaar has owned the period around Republic Day and has been a trendsetter. Big Bazaar is the only brand to offer the BIGGEST shopping days, with a presence of around 250 stores PAN India. Additionally, it is the only brand to offer largest range of offers across all categories.
Commenting about how a game will change the way consumer’s shop, Pawan Sarda, Group Head- Digital - Future Group said, “With Deal Skyfall – Sabse Saste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in virtual world get you a chance shop in the real world for free.”
Talking about the game Anil K Nair, Managing Partner, L & K Saatchi & Saatchi said, “Deal Skyfall – Sabse Saste 5 Din game is a unique way in which a household brand like Big Bazaar is promoting one of its biggest properties. We have kept the game simple and is sure to get many addicted and win as many vouchers they like.”
The Deal Skyfall Sabse Saste 5 Din mobile game has the groups iconic Chidya as a playable character. The game consists of five levels and will change from one to the other on preset scores. The speed at which the products appear on screen will keep on increasing along with the frequency of obstacles as the level increases. The game will have various deals. Each deal will have its own value/points. The user will be awarded a reward for crossing a predefined score and they can redeem the voucher code from the rewards section of the game on 23rd January 2018. Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is available on App Store, Playstore and www.bigbazaar.com.