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Big Bazaar Unveils India’s Beauty Bazaar with products under ₹99

Big Bazaar - India’s leading hypermarket chain from Future Group has always stayed ahead and met the requirements of all its customers. Today, Big Bazaar is a one stop shopping destination; that offers the best of food, fashion, home and daily utilities, all under one roof for the entire family. Reaching out to all beauty enthusiasts, make-up lovers, youth and women across all age group Big Bazaar presents India’s Beauty Bazaar.  Announcing the launch to its consumers Big Bazaar launches, ‘Be Everyday Ready’ a phase wise holistic campaign that is promoted across all stores, social media platforms and print media.

Connecting with Gen Z and Y customers who are digitally savvy and keen fashion enthusiasts, Big Bazaar will engage with them on new age platforms. Self-care and grooming is essential and should be a health regime that is followed by everyone. While this is a necessity, it tends to get expensive and often neglected due to limited budgets. Big Bazaar communicates this through a digital video which highlights; how Beauty Bazaar provides branded products priced under 99, only so that everyone can be stylish everyday.

Speaking about India’s Beauty Bazaar Pawan Sarda, Group Head – Digital and Marketing, Future Group says, “At Big Bazaar, we have always worked towards empowering our customers in a way that they enjoy a valuable shopping experience. In today’s digitally savvy world everyone wants to be insta or selfi ready; this has led to an increasing need and demand for personal grooming. With Beauty Bazaar customers can save more by buying the same branded products at a much lower price and not compromise on self-love.” 

During the next phase of the campaign, Big Bazaar will increase direct customer engagement and launch its first Big Bazaar Beauty Ready YouTube channel. Through the channel, fashion lovers will be treated with the latest beauty trends, skin care regimes, tips, tutorials and much more. 

Beauty Bazaar is present at all Big Bazaar stores in the country. Customers can walk-in their nearest Big Bazaar store and choose from a wide range of hair, skin, face, eyes, lips, nail and other beauty essentials all under the price range of 99. From housemakers, to office going women, to teenagers and young elders the Beauty Bazaar includes all everyday essentials. Lakme enrich lip crayon lipstick MRP 225 at 99, Maybelline lip balm MRP 175 at 99, Faces black kajal MRP 179 at 99, Garnier Cleanser Micellar Water MRP 175 at 99, Kara makeup remover wipes MRP 175 at 99, TS Manicure set MRP 125 at 99. 

Go visit your nearest Beauty Bazaar and Be Everyday Beautiful!

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